Online Automotive Marketing Analyst

Marketing

Full-time
Job Location: Venice, CA, or Bellevue, WA

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Description

As one of the largest purchasers of digital advertising in the world, System1 has made extensive inroads into virtually every major advertising market. Despite that growth, there are still many opportunities for our business to explore, and we’re in a unique position to be able to invest and pursue these new avenues as we move into 2020.

With your industry-developed skills in digital advertising, you will help take one of our emerging brands to the next level. We've worked hard to create a large collection of owned & operated websites, driving traffic to and from our partner websites and creating engaging content and social communities. We now have the opportunity to invest heavily in one of these sites in particular, with the goal of building a new business line, and you will play a key role in executing the advertising strategy.

This is a new opportunity to build an advertising business line from the ground up, while enjoying the support and resources of an established industry-leading digital media powerhouse.

The Role You Will Have

  • Establish current performance baselines and KPIs to begin developing a strategy for advertising growth through Google search and display, and eventually other channels such as social & native
  • Design initial campaigns and tests to determine strongest growth avenues, and begin launching and optimizing successful campaigns
  • Work directly with a product owner to drive traffic and advertising development, while collaborating with content, engineering, and data teams to accurately triage and target ad sets 
  • Provide performance reporting and optimization to product owner and work together to revise strategy where applicable 
  • Own the entire book of business within display for an emerging owned & operated Internet property, across all appropriate verticals

What You Will Bring

  • 2-3 years experience managing Google search and display campaigns
  • Proficiency with data analysis tools such as Google Analytics, Tableau, and/or Excel
  • Expereince with additional networks such as Outbrain, Tabools, Facebook, SEM, etc. is a plus
  • A business-oriented mindset, with focus on campaign profitability
  • An independent work ethic, and an internal drive to answer the "Why?"
  • A comfort with trial & error, experimentation, and both failure & success

What We Have To Offer

  • Transportation benefits for your commute
  • Collegial & collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches and demos to foster learning
  • Unlimited paid sick time, competitive PTO, and benefits package
  • Regular catered meals and full stocked kitchen
  • Regular happy hours at various bars, restaurants, and venues
  • Weekly fitness classes with a private trainer
  • Company parties and outings
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