Digital Media Buyer - Search

Marketing

Full-time
Job Location: Guelph, Ontario, CAN

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Description

As a digital media buyer, you will manage the buying and execution of search marketing campaigns to drive customer acquisitions across multiple verticals including auto, health, finance, and technology.

You will find for evidence-based insights that help drive Qool Media’s marketing team to achieve continued quarterly growth in revenue and profitability. You will be able to effectively extract, organize, and aggregate large data sets and provide actionable recommendations to optimize the marketing campaign’s keyword targeting, creatives, and bidding.

If you’re the type of person that “gets stuff done” and wants to work in a fast pace environment, then this is the perfect opportunity with limitless growth potential.

The Role You Will Have

  • Maintain a portfolio of performance marketing campaigns across search channels, including, but not limited to, Google, Yahoo, and Bing
  • Conduct hands-on bid optimization; develop and implement strategies for targeting, ad copy, and funnel optimization to meet and exceed volume & revenue targets
  • Work with the creative and content team to develop creative assets and content, and drive the creative testing roadmap
  • Communicate A/B test results and recommendations from programs with team and senior leadership
  • Prioritize growth marketing strategy based on revenue potential
  • Stay ahead of industry trends and capitalize on emerging practices in the digital landscape

What You Will Bring

  • 2-5 years of experience driving growth and acquisitions via Google AdWords and Bing AdWords
  • Bachelor’s degree in a quantitative field preferred (e.g. economics, statistics)
  • Proficiency with Excel
  • Experience in SQL is a plus
  • Familiarity with Search marketing management tools (e.g. Marin, Kenshoo) preferred
  • Deep understanding of Search marketing bid strategies (CPC, CPA, etc.), ability to identify trends, and turn data into actionable business insights
  • Highly-detailed knowledge of metrics, specifically A/B, multi-variant testing and return on investment analysis
  • Creative problem solving with a balance of critical thinking and detailed execution
  • Knowledge of global industry trends, and ability to execute on emerging strategies
  • Comfort with ambiguity, and working either individually or with a high-performing team
  • Excellent time-management skills
  • Self-starter mentality with dedication to succeed

What We Have To Offer

  • A competitive salary and benefits package
  • Flexible working hours
  • Small, efficient, and well supported teams
  • A culture of support and collaboration
  • Regular social events and team lunches
  • Parking and fitness reimbursements
  • An in-office lounge with 60" TV, Xbox, and comfy chairs
  • Free beverage center
  • Fun people
Apply Now