Sr Director of Marketing - Private Search


Job Location: Venice, CA

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System1 is  looking for a senior brand marketing leader to help us drive awareness, PR and usage of our new private search engine. This role will be instrumental in the development of System1’s consumer-facing privacy message, managing a team of PR and performance marketers, and achieving user acquisition growth goals. The ideal candidate is highly motivated, accustomed to a fast-paced environment, and has a strong understanding of building a digital brand.

This role will report directly to the Senior Vice President of Search and assist in building a strong, goal-oriented agile team.  

The Role You Will Have

  • Oversee and develop multi-channel brand awareness, user acquisition and retention efforts
  • Set and be held accountable for KPIs related to customer acquisition, retention and revenue
  • Manage a team of branding, PR, content, and acquisition marketers
  • Expand channels through ongoing optimization, and build out new channels to drive future growth, including offline (e.g., podcast, traditional)
  • Help drive strategy around attribution, tracking, and landing experiences for all paid marketing
  • Work closely with the creative and content marketing teams to shape user journeys from awareness to conversion
  • Define customer cohort strategies and develop targeted campaigns for critical audience segments
  • Plan, forecast, and measure marketing’s impact on the business
  • Foster and support 360- degree marketing strategies and online execution for major brand initiatives

What You Will Bring

  • 8+ years in digital marketing space with a proven track record of building and growing a premium online brand
  • Experience in branding, public relations, content and acquisition marketing
  • Metrics-driven, understanding the relationship between customer acquisition, CPA, and LTV - and the ability to unpack the drivers of each and work cross-functionally to drive value
  • Excellent written, verbal and interpersonal skills to effectively communicate, motivate and lead
  • Comfortable managing multiple projects, teams and priorities
  • Previous involvement in building teams and digital presences from scratch - experience in an agency, startup or entrepreneurial environment is a plus

What We Have To Offer

  • Free Uber/Lyft to and from work every day!
  • Collegial and collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches and demos to foster learning
  • Unlimited Paid Sick Time, Competitive PTO and Benefits package
  • Daily catered meals and fully stocked kitchen
  • Bi-weekly happy hour at various bars, restaurants, and venues across Los Angeles
  • Bi-weekly onsite happy hour
  • Catered dinner on Tuesdays and Thursdays
  • Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
  • Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.
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