Content Writer


Job Location: Guelph, Ontario, CAN

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We are looking for a passionate, creative, and results-oriented advertising Content Writer. A successful candidate will have polished writing skills, be able to relate, understand, and connect with a multitude of online users, and have an aptitude for online marketing across platforms and audiences. If you’re great at working autonomously as well as with cross-functional teams, and you’re interested in having a direct impact on the bottom line, this is the opportunity for you. The ideal candidate will be able to produce short-form ad copy and longer-form articles for any vertical.

The Role You Will Have

  • Research content topics and vertical themes, review creative strategies, and develop content 
  • Create content for different websites and advertising networks using internal and third-party tools
  • Work directly with media buyers to understand performance content needs 
  • Continually adjust and fine-tune content and copy to appropriately target a wide array of content with our intended end users
  • Assess content performance in combination with marketing campaigns, analyzing performance metrics and financial results
  • Communicate and report on content findings and recommend actions to ensure achievement of performance goals
  • Explore the value of new creative opportunities within our team’s specific workflows

What You Will Bring

  • 1-3 years of content writing/copywriting experienceAble to effectively multi-task in a deadline-driven environment and meet tight deadlines
  • Superior work ethic and ability to produce a large amount of high quality content in many different verticals - from Facebook ads to longer form articles  
  • Critical thinking ability and attention to detailOutstanding writing, editing, proofreading, grammar, spelling, and punctuation skillsExperience in online marketing on social media and native networks, like Taboola and Outbrain
  • B.A. in English, Journalism, Creative Writing, or other writing-intensive Humanities degree a plus

What We Have To Offer

  • About Qool Media
  • Qool Media is a digital media company specializing in web publishing, contentgeneration, marketing, traffic acquisition, and monetization.

  • Qool Media's Publishing Division specializes in creating rich and engaging contentand building thriving online communities. Our destination websites inform andentertain audiences who reach us through social, search, and content marketingchannels.

  • Qool Media's Agency Division is a digital marketing agency with a niche focus onmanagement of quality media buys for exclusive publishers. We offer a uniqueperformance model, with deep experience operating within buy side and sell sidepolicies. Our tools include a publisher-specific marketing platform and a fullytransparent compliance portal.
  • We are a small and focused team of Internet professionals working in a dynamicenvironment in which productivity and fun go hand-in-hand. Our office isconveniently located in Guelph.
  • An engaging and rewarding work environment is important to us. Here’s some of what you can expect:
  • A competitive salary and benefits package Flexible working hours
  • Small, efficient, and well supported teams
  • A culture of support and collaboration
  • Regular social events and team lunches
  • Fitness reimbursements
  • An in-office lounge with 60” TV, Xbox, and comfy chairs
  • Free beverage center
  • Fun people

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